Wednesday, 18 September 2013

SimCity's Red Cross charity pack aids real-world disaster victims

SimCity fans know nothing feels better than saving their other family from pollution and sickness -- except, you know, helping out some fellow human beings. A new collaboration with the Red Cross combines players' digital altruism with humanitarian aid for real-world disaster victims. Starting today, you'll be able to purchase a $9.99 "charity pack" created specifically for the game, with a relief center, tents and two emergency response vehicles. In the event of a meteor strike, earthquake or tornado, the Red Cross tents will automatically appear to provide aid for injured Sims, and a fleet of ambulances and fire trucks will be on call as well.

SimCity creator EA Games has pledged to contribute at least 80 percent of profits (a minimum of $100,000) from the charity pack to the Red Cross National Societies. The set will be available for a year, and you'll be able to keep it through the life of your current game. Currently, the pack is only available for players in 10 countries, including Denmark, France, the US and the UK.

Wednesday 18 september 2013


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